meaningful charity from a list. When your mother gets the gift, she will be told that she has helped the chosen charity.
29.What are you advised to do for your mother at doctor’s visits? A. Fake notes. B. Be with her. C. Buy medicine. D. Give her gifts.
30.Where can you find a gift idea to improve your mother’s sleep? A. In Gift No. 1. B. In Gift No. 2. C. In Gift No. 3. D. In Gift No. 4.
31.Buying gifts from Presents for Purpose allows mothers to . A. enjoy good sleep B. be well-organized C. get extra support D. give others help
D
Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea. The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额) .
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
32.Which was one of the problems Sparrow faced before Pearson became CEO? A. The number of its customers was declining B. Its customers found the food unhealthy C. It was in need of financial support D. Most of its restaurants were closed
33.What does the underlined word “them” in Paragraph 2 refer to? A. Customers of Sparrow
restaurants B. Sparrow restaurants
C. Customers of other fast-food
chains D. other fast-food chains
34.The TV ads of Sparrow ________ . A. changed people’s views on pop stars B. amused the public with original songs C. focused on the superiority of its products D. influenced the eating habits of the audience 35.What was Pearson’s achievement as a CEO? A. He managed to pay off Sparrow’s debts. B. He made Sparrow much more competitive C. He helped Sparrow take over a company D. He improved the welfare of Sparrow employees
第二节 （共5小题；每小题2分，满分10分，注意：E涂AB；F涂AC；G涂AD） 根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项
Q&A
Question: I have recently got a senior position within my company. One of my new tasks is to make monthly progress reports on my department in front of other senior officials. During my first meeting, I presented and then opened the floor to questions. 36 My first reaction was to answer defensively. Later, I realized that I shouldn’t have felt that way. But how can I keep cool and effectively answer questions in this type of settings?
Answer: Congratulations on your new position! Presenting in front of your peers（同事）is a hard task in itself, and it becomes much more difficult when a question-and-answer period is required.
Question-and-answer periods are a great way to clarify the message and strengthen key points. 37 ● ____38
When a person is asking a question, show interest and a desire to understand the question by listening and asking for clarification. ●Buy time.
When facing a hard question, most people can’t give an answer immediately. Buy time by repeating the question in your own words. 39 These techniques allow you to quickly organize your thoughts as well as to make sure you will be correctly answering the question. ●Suggest a private meeting.
A one-on-one meeting is a calmer setting than speaking in front of your peers. 40 A. Show your true interest.
B. Restate the question with respect. C. Some ideas can be quite concrete. D. There were many difficult questions.
E. It can also be more effective in exchanging ideas. F. You many also ask for clarification on the question.
G. Here are some ideas that can help you prepare for your next meeting. 第三部分：完形填空（共20小题；每小题1.5分，满分30分）
阅读下面短文，从短文后各题所给的四个选项（A、B、C、D）中选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
In the clinic, I asked if Michael could be retested, so the specialist tested him again. To my 41 , it was the same score.
Later that evening, I _42_ told Frank what I had learned that day. After talking it over, we agree that we knew our _43_ much better than an IQ (智商)test. We _44_ that Michael’s score must have been a __45___ and we should treat him ___46___ as usual.
We moved to Indiana in 1962, and Michael studied at Concordia High School in the same year. He got _47 _ grades in the school, especially _48_ biology and chemistry, which was a great comfort.
Michael _49_ Indiana University in 1965 as a pre-medical student, soon afterwards, his teachers permitted him to take more courses than _50 . In 1968, he was accepted by the School of Medicine, Yale University. On graduation day in 1972, Frank and I _51_ the ceremony(典礼) at Yale. After the ceremony, we told Michael about the _52_ IQ score he got when he was six. Since that day, Michael sometimes would look at
us and say _53_, “My dear mom and dad never told me that I couldn’t be a doctor, not until after I graduated from medical school!” It is his special way of thanking us for the _54_ we had in him.
Interestingly, Michael then _55 another IQ test. We went to the same clinic where he had _56_ the test eighteen years before. This time Michael scored 126, an increase of 36 points. A result like that was supposed to be _57_.
Children often do as _58_ as what adults, particularly parents and teachers, _59_ of them. That is, tell a child he is “ _60_”, and he may play the role of a foolish child. 41. A．joy B．surprise
C．dislike
D．disappointment
42. A．tearfully
D．hopefully
43. A．student
D．doctor
44. A．argued
D．understood
45.A. joke
D wonder.
46. A．specially
D．carefully
47. A．poor
D．standard
48. A．in
D．for
49. A．visited
D．entered
50. A．allowed
D．offered
51. A．missed
D．attended
52. A．high
D．different
53. A．curiously B．fearfully
B．son ．realized B. mistake
B．strictly B．good B．about B．chose B．described ．held B．same B．eagerly
C．cheerfully
C．friend C．decided C. warning C．naturally C．average C．of C．passed C．required
C．delayed C．low
C．calmly
D．jokingly
B B
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