Part Three: Sponsorship Plan of 2006 Case Contest (Inter-school Contest)
Sponsors’ seats and benefits
1. Exclusive title sponsor: RMB 1 million (1) 2. Diamond sponsor: RMB 650,000 (1)
3. Platinum sponsor: RMB300,000 (1) 4. Gold sponsor: RMB180,000 (2)
5. Designated hotel/airlines sponsor: Hotel & dinner party sponsor: RMB250,000 (1) Air ticket sponsor: RMB250,000 (1)
1. All-round promotion during the contest;
2. Profound social influence, and possibility of approaching the best MBA
students in Asia Pacific region, who are the outstanding corporate managers in the future;
3. Enhance contact with target audience, and attract excellent personnel to
join your company to optimize your talent strategy;
4. Establish future strategic cooperation through good communication and
cooperation with famous business schools, and further improve corporate image and brand influence through the advertisement and promotion during the final contest.
Sponsors’ seats
Sponsors’ benefits
1. Detailed statement of the benefits for exclusive title sponsor Sponsor charge of RMB 1 million Value of Advertisement Name on front cover+1st double page Ad. in HBRC Value: 527,500 spread (2P)+back cover (1P) Ad. in contest journal Back cover Value: 80,000 (1P)+Inside page (2P) Banner of HBRC 6 months (120*120) Return of Value: 25,000 website sponsorship Free gift of HBRC 20 sets Value: 16,800 magazines Full coverage on Sina, banner of contest Banner + profile Value: 675,000 promotion webpage, and corporate introduction Joint media ad. Title logo Value: 350,460 Total value: 1,674,760 - 9 -
www.HBRChina.com
Value of Media Exposure Exclusive right of title during the whole event Logo in all promotion Ad. + poster + DM materials Exposure at press On-the-spot exposure conference Homepage of HBRC Full coverage of the Total value: 235,325 website event Coverage by mainstream 6 print media Coverage by financial 2 channels of mainstream TV stations Value of On-the-spot Activities Opening & closing Speeches speeches Thanks for sponsors On-the-spot display of promotion materials and gifts Party speaker from the 1 top management of the Total value: 105,000 sponsor Specially-invited 1 member of examination & appraisal committee Seats at dinner party 10 Contact list of contestants -The total value of the return of sponsorship exceeds RMB 2,015,085-
2. Detailed statement of benefits for diamond sponsor Sponsor charge of RMB 650,000
Value of Advertisement Ad. in HBRC Double page spread (2P) of the current Value: 271,000 Return of issue Ad. in contest journal 2nd cover (1P)+inside sponsorship
Value: 65,000 page (1P) Banner of HBRC 3 months (120*120) Value: 12,500 website - 10 -
www.HBRChina.com
Free gift of HBRC 10 sets Value: 8,400 magazines Full coverage on Sina, banner of contest Banner + profile Value: 450,000 promotion webpage, and corporate introduction Logo of exclusive Joint media ad. Value: 233,639 sponsor Total value: 1,040,539 Value of Media Exposure Logo in all promotion Ad. + poster + DM materials Exposure at press Logo on background conference board + media promotion materials Homepage of HBRC Full coverage of the website event Total value: 85,000 Value of On-the-spot Activities Opening & closing Speeches speeches Thanks for sponsors On-the-spot display of promotion materials and gifts Party speaker from the 1 top management of the Total value: 105,000 sponsor Specially-invited 1 member of examination & appraisal committee Seats at dinner party 5 Contact list of contestants -The total value of the return of sponsorship exceeds RMB1,230,539-
3. Detailed statement of benefits for platinum diamond sponsor Sponsor charge of RMB 300,000 (1 seat) Return of sponsorship Ad. in HBRC Ad. in contest journal
Value of Advertisement Opposite page (1P) of Value: 147,600 current issue 2nd cover (1P)+inside Value: 65,000 page (1P) - 11 -
www.HBRChina.com
Banner of HBRC website Free gift of HBRC magazines Full coverage on Sina, banner of contest promotion webpage, and corporate introduction Joint media ad. 3 months (120*120) 5 sets Value: 25,000 Value: 4,200 Banner + profile Value: 270,000 Value: 140,184 Total value: 651,984 Value of Media Exposure Logo in all promotion Ad. + poster + DM materials Exposure at press Logo on background conference board + media Total value: 85,000 promotion materials Homepage of HBRC Full coverage of the website event Value of On-the-spot Activities Opening & closing Speeches speeches Thanks for sponsors On-the-spot display of promotion materials and Total value: 102,500 gifts Seats at dinner party 5 Contact list of contestants Sponsor logo -The total value of the return of sponsorship exceeds RMB 839,484-
4. Detailed statement of benefits for gold diamond sponsor Sponsor charge of RMB 180,000 ( 2 seats)
Value of Advertisement Ad. in HBRC Common inside page Value: 119,900 (1P) Ad. in contest journal Inside page (1P) Value: 25,000 Return of Banner of HBRC (banner of bottom Value: 15,000 website column) 1 sponsorship Free gift of HBRC 2 sets Value: 1,680 magazines Full coverage on Sina, Banner Value: 270,000 and banner of contest - 12 -
www.HBRChina.com
相关推荐：
loading