80后父母对早教市场的需求分析

学 士 学 位 论 文

80后父母对早教市场的需求分析

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摘 要

早期教育是指出生到进入小学之前这段时期对儿童进行有目的的，有方案的教育。80后父母成为早教市场的主要需求者，在80后父母思想新潮，重视教育等因素的影响下，越来越多的80后父母将目光放在了对孩子的早起教育上，对早期教育的投入也会逐年增加。从长远角度看，早教符合未来教育全龄化，提前化的趋势，为了让孩子在剧烈的社会竞争中求得生存，家长们逐渐懂得早教对于孩子日后智力的开发以及各种能力的培养有着重要的作用。因此80后父母对早教市场产生了巨大的需求。

本文主要针对80后父母这一特殊群体对早教市场的需求进行分析，首先确定理论研究模型，对80后父母选择早教市场的驱动因素进行简要分析。其次根据相关理论涉及以及调查问卷的方式，了解80后父母对于早教市场需求的重要的影响因素并进行深入分析研究，最后得出80后父母选择早教市场时考虑的重要因素，可以得到80后父母对早教市场需求原因及选择早教机构、早教产业〔图书、音像等电子产业〕的需求因素，从而为早教机构及早教产业〔图书、音像等电子产业〕的开设和开展提供参考。

【关键词】早期教育；需求；80后父母

Abstract

Early education is that educating children in a planned way before children entering primary school ,80's parents become the main demanders of earlier education market.in 80 parents's thought , attaches great importance to the education under the influence of factors such as more and more parents set his sights on children's early education, investment in early education will increase year by year. From a long-term point of view, early education conforms to the education process,in order to let the children to survive in the fierce social competition, parents have gradually understood that early education for children in the future development of intellectual and various ability plays an important role. So 80's parents has a huge market demand for early education. In generally is all started to grab from baby, children gifts and all kinds of ability as early as possible.

This article mainly aims at this special group (80's parents )in early education market demand analysis, first determine the theoretical model, 80's parents choose early education carries on the brief analysis of the driving factors of the market. Secondly according to the relevant theories and methods of the questionnaire involved,80's parents for early education is a important influence factors of demand and an in-depth analysis and research, finally concluded that parents choose early education market , the most important factors in 80 can be obtained after the reasons parents in early education market demand and choose early education institutions, educational industry (such as books, audio and video electronics industry) of demand factors, to early education institutions and early education industry (such as books, audio and video electronics industry) to open and development to provide the reference.

【 key words 】 The early education; Demand; 80's parents

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