Case analysis
Situation:Suppose you were Mr.Li, CEO of Rising Sun Incoparated, facing CTO, Mr. Robinson’s
resignation, and the fevered laid-off employees because of the downsizing plan, please write down a speech to present to the employees or to Mr. Robinson in solving the problem (you can choose to write a speech either to Mr. Robinson or to employee in 500 words.)
According to the situation we’ve got, I chose to write a short speech to persuade the fevered laid-off employees. And before the speech, I ‘d like to show you the train of my thought which I think is important, I will persuade the employees using these methods as following:
I. Persuading oneself before others
In business communication, before persuading others, one should in the first place persuade himself. Intrapersonal communication is a process of knowing oneself, improving oneself and surpassing oneself. Others people cannot read our minds, we are the ones that must translate the things we think so that the others can understand us. So we need to take movements to think about ourselves, about your wishes and desires. Until we persuaded ourselves, we can persuade others.
II. Setting personal objective
Setting personal objectives is the core of professional success. It can help us know what we have to do now and it also can save our time. When we definitely know what we will do and what our expectation is, we can persuade others follow this way we think. But sometimes there are obviously other considerations which must be woven into the objective specification. If we can not fulling committed at this stage, we are unlikely to achieve our objective.
III. Applying the power of personality
Knowing others different personality are very important for the leaders. Also we need to know our personality well. Everyone is different. There is no such thing as a right or a wrong personality. People just think and act differently in different influencing situations. If you learn more about others personality and weaknesses, you can use it in a right way to make a success in communication.
IV. Say the right things in a right way (Choosing the right approach )
Depend on what outcome you want, how much commitment you seek, you will choose the style most suitable and follow it through. But remember that, no matter what kind of approach you chose, you must make sure it is the best choice. It’s must fit for the situation. Saying the right things , but what are the right things, I recommended these as following:
a. Boss should rehearse what they will say, and even bring notes into the meeting,so they won’t say the wrong things or forget something important,
b. Refrain from talking about other employees’ situations, which could raise questions of fairness.
c. Realize that they may not take in everything you say at such a tough time, so give the
employee time to react.
d. It’s good to show sympathy and regret for the situation, but don’t pretend you know how they feel.
V. Help the laid-off employees move on
The employer can soften employees’ pain over the job loss by helping them find their next job, especially now with the economy so bad. Present a list of possible resources for the terminated employee,such as job-placement experts or contacts at other companies hiring in your industry. Also you can give them a good reference and perhaps even reach out to acquaintance who you think may be hiring.
VI. Allow for transition
It’s also important to consider timing. The employer should allowing the laid-off employees a short time to find a new job. Don’t need to call the security escort newly laid-off employees immediately to the door. Give their some time for transition and do something you can do to coach them, help them find a new position.
VII. Non-verbal skills in the communication
As for me, I think this part is the very important. Because it is reliable and efficient. When we communicate nonverbally, we sometime do so unconsciously. We don’t mean to do this, but those acts come naturally. If we can read other people’s non-verbal messages correctly, we can interpret their underlying attitudes and intentions and respond appropriately.We need to know how to read those non-verbal messages and how to speak this language. It’s the most important thing.Use this, we can easily understand other people and express our thoughts more explicitly.
Dear teacher:
On my personal level, I believe those are useful in this case and I try to write my speech in those aspects. I’m not sure whether it will make sense or not, but those I think are some important points. Although there are still many intellectual points in the book, I just think they are not fit for this case. So I have picked out few of them, some points I’ve just put them on , but I didn’t write them into my speech, such as Non-verbal skills. Because I didn’t know how to combine it with the case. I’m sure this speech can not be the perfect one, I’m trying to make it more reasonable and more persuasion. If there are anything wrong in my speech ,please point it out and let me know, so I won’t make the same mistake next time. Thank you, teacher.
Bibliography:
周仕宝. 2011. 商务沟通技能 Business Communication Fundamentals 北京：北京大学出版社 叶兴国,谢文怡. 2010. 商务英语阅读教程1学生用书 Business English：A Reading Course Students book 上海：上海外语教育出版社
Speech:
I knowwhy you come here. I must say I’m really sorry about this decision, but I have no choice, I must do it. You didn’t know how long I spent in persuading myself before I told you this. Actually, it’s a bad news, I also didn’t want to make this decision. I believe that each of you are excellent employee, I do remembered the contributions that you have done for our company, and I know you devoted yourself to this company, you take the company as your children. To laid you off it’s also difficult for me.
But you all know the business this year is not very good, we can no longer employ all of you, the financial circumstances that caused the need for layoffs. Frankly speaking, it’s not an easy decision but this was a way that needed to be made. You need to know it’s not your fault--it’s my fault--although I’ve tried to avoid the layoffs as much as I could. I know it’s hard to accept immediately , I give you time to process what’s happening and to ask your questions what you want to ask.
You may think it’s your performance made your have been laid off, I have to say it’s not that case. You are doing a good job, I really appreciated what you did. According to personalities , I know you all dominant and introvert person, you listen to others opinions carefully, focus on every details thoroughly. You always be thoughtful and deliberate with what you are doing. I was satisfied with your performance and your qualification. I didn’t want to fired you but I have to listen to the board , I couldn’t decided whether you leave or not. I didn’t have the authority to do so. I tried my best to persuade them but I was failed. However, don’t doubt about your ability. No matter where you are and what job you will do in the future, I believe you can do it well. Believe yourself, what cause you have been laid-off it’s not your fault, it’s my fault.
I’m really sorry to tell you that. Actually I’m regret for this situation, but I can’t pretend that I know your feeling, I’m not you. The fact is, I really know it must be a hard time for you to go through but all I can do now is try my best to help you.If you have any problems, please don’t think to much, come to me for help.
If you don’t mind, I would like to give you some advice. There is a list of possible resources for you. They are all solid performers and I can help you to offer them a good recommendation, tell them your good performance here. The last parts is depend on you. Today is Tuesday, you can immediately do something about your job situation, contact a career counselor and ask for advice, it can help you to find a prospective employer.
Maybe time is too short for you to settle down all the things. I will announce your departure to the colleagues few weeks later, but in the return ,I will ask you to sign a contract with some ground rules,such as you promising you won’t steal competitive information. Do you agree with it? If you really need time, I can allow you to stay on for up to a couple of months during you finding your new job. It’s the last thing I can do for you. I’m sorry. But I wish you can find a better job. Good luck.
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