Unit 15
Language Structure
Main Teaching Points: The adverbial clause
1. Modal auxiliaries can/could and be able to used to express“ability” e.g. Was she able to/Could she sing so well a year ago? 2. Modal auxiliary have to expressing“obligation” e.g. Do you have to live on the campus?
3. Modal auxiliaries can/may used to express“permission” or “request for permission”
e.g. Can/May I be excused from the lecture this week?
4. Modal auxiliary had better expressing“advice” or “suggestion” e.g. You had better(’d better) consult an encyclopaedia.
Dialogue TV Commercials
A. Listening to the recording B. Questions on details
1. What’s the story behind the catchphrase“where is the beef”? 2. How do you feel about the Adidas or Nike slogans? 3. Do you think ads bring us a lot of bad things? Why? 4. Have you ever been taken in by ads? 5. What kind of attitude towards ads do you think is wise? Give your reasons.
C. Language Points
1. launch v. send on its course 使运行，送上轨道；cause (a new ship) to move into the water:(新船)下水；put into action 使行动，发起；产品投放
e.g.1) The lifeboat was launched immediately to rescue the five men.救生船立刻被放下去救那五个人。 2）The company is launching a new model of computer next month.下月公司将推出新的电脑机型。
3）It's harmful to launch into exercise without warming up first.运动前不先热身是有害的。
4）The launch of a new women’s magazine is scheduled in August.八月份将推出新的女性杂志。
2.catchphrase n. a popular phrase that is connected with the politician or entertainer who used it and made it famous名言，流行语；时兴的话
3.influential a.having influence, persuasive有影响力的，有说服力的 influential in (doing) sth. 在某方面有影响
e.g. 1) There is no question that the Bible has been the most influential book in human history.
2) The committee consisted of influential businessmen politicians.这个委员会由有影响力的的商界、政界人士组成。
4.expose v. uncover or display sth. 显露，显示；make unknown, reveal 揭露，揭发 expose sth./sb./oneself to sth. 使…暴露于… be exposed to sth. 暴露于…；经历或体验… expose sb. as sb. 揭发某人
e.g. 1) The newly –built cottage has been exposed to all kinds of weather.这座刚盖好的小屋经受了风吹雨打。
2）This report clearly exposes the weakness of the government’s economic policy.这份报告清楚地显露了政府经济政策的薄弱环节。
5. deceptive a. likely or deceive, misleading 欺骗的，虚假的；容易使人上当的 deceive v.
e.g. 1) Some retailers tend to deceive consumers into buying inferior goods.
2) Don’t try to deceive yourself that everything is going well.别蒙骗自己觉得一
切安好。
6.pay through the nose：pay too much for sth. 付出比真正价值高的钱
e.g. 1) If you bring a car into the downtown, you have to pay through the nose for parking it.如果你把车开进市中心，你需要付很高的停车费。
2）When the famous painter Vincent Gogh was alive, nobody wanted to buy his pictures. But now rich people will pay through the nose for one.著名画家梵.高还活着的时候，没有人要买他的画；可是现在，有钱人却愿意出高价买。
7. swindle: v. to cheat sb. in order to get sth, especially money, from them诈骗，骗取 e.g. 1) an insurance swindle保险诈骗案
2)They swindled him out of hundreds of dollars.=They swindled him hundreds of dollars out of him.他们诈骗了他好几百元。
8. distort v. give a false account, misrepresent 歪曲，曲解；使…变形，扭曲；使…失真
distort sb.’s words/motives/point of view歪曲某人的言语/动机/观点 distort the truth/ fact/ reality 歪曲事实
severely/completely/slightly distorted 严重/完全/轻微变形
e.g. 1) Her face was distorted by pain and panic. 她的脸因疼痛和惊恐而扭曲。 2）Some newspapers distort news to make it seem more exciting.一些报纸为了使新闻看起来更宁人兴奋而歪曲事实。
3）It seems that the magnetic field created by the current weakens and distorts the signal. 似乎是电流产生的磁场使信号减弱和失真。
9. anorexia n. lose of appetite, especially as a result of disease 食欲缺乏，厌食症 e.g. 1) Anorexia can creep up on young girls who wants to keep fit, when they least expect it.想要保持身材的年轻女子可能在最没有防备的情况下患上厌食症。 2) Reports of anorexia and other eating disorders are on the increase.有关厌食症和其他饮食方面的功能紊乱的报道越来越多。
10.blessing 带来幸福的事物；祝福 count one’s blessing 知足
be blessed with 受惠， 在…有福
e.g. 1) She went on the journey alone with her parents’ blessing. 得到父母的同意后，她独自启程了。
2）His illness was a blessing in disguise（因祸得福）, because he afterwards married the nurse who took care of him. 他生病倒是因祸得福，因为后来他和照顾她的护士结了婚。
D. Retelling
A, a Chinese student, is talking with B, an American student, about the influence of ads:
1. powerful influence of ads in people’s life 2. bad effects of ads
3. right attitude towards ads
Reading I Disinformation Advertising
A.Questions:
1.What stunned the author one day? Why? 2. How did the author respond?
3. What does the author suggest to readers?
4. Why are some sorts of disinformation extremely subtle?
5.How can people fight against disinformation advertising, according to the author? 6. What do you think we can do about disinformation advertising?
B. Language Points:
1. profile: n. the outline of a person’s face when you look from the side, not the front面部的侧影，侧面的轮廓；a discription of sb./sth. that gives useful information 概述，简介；传略v.
e.g. 1) a picture of the president in profile 总统的侧面画像
2）the profile of the tower against the sky天空映衬出塔楼的轮廓
3）We first build up a detailed profile of our customers and their requirements.首先，我们要建立起我们客户及其需求的详细资料。 4）The deal will certainly raise the company’s international profile.这宗交易肯定会提高这家公司的国际形象。
5）a high /low profile 高姿态/低姿态
6) His career is profiled in this month’s journal.这期月刊概述了他的工作生涯。
2.emblazon v. to decorate sth. with a design, a symbol or words so that people will notice it easily （用图案、符号或文字醒目的）装饰
e.g. 1) baseball caps emblazoned with the team’s logo.饰有球队标识的棒球帽
2) The team’s logo was emblazoned on the baseball caps.球队标识醒目的印在棒球棒上。
3. stun v. shock sb.使感到震惊；打昏（尤指打击头部）
stunning a. 了不起的，出色的; stunned 震惊的，惊讶的
e.g. 1) The impact of the ball has stunned her for a moment.她被球撞晕了一会儿。 2）I was stunned by the news of her death.
3）stun sb. into silence 令某人震惊得说不出话来
4.auspice n. a sign indicate of future prospects, an omen（usu. pl）预兆，吉兆；support, approval 支持，赞助
e.g. 1）She took her compromise as an auspice of happiness.她把他的妥协看作是幸福的征兆。
2）The TV program was launched under the auspice of an NGO. 该电视节目的推出得到了一个非政府机构的大力支持。
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