6.总结
消费者行为是伴随着商品经济发展而产生的一种社会经济现象，在以消费者为导向的现代市场经济条件下，研究消费者行为已成为企业制定营销策略，开展市场营销活动的基础。实践证明，在当今竞争日益激烈的时代，只有加强对消费者行为的研究，根据消费者行为的特征和影响因素来制定和调整企业营销策略，企业才能不断满足消费者的消费需求，才能在激烈的市场竞争中存活下来，才能最终实现企业的经营目标。
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参考文献
[1]Harry Washburn，Kim Wallace，Why People Don’t Buy Things[M] New York:The Perseus Books Group，1999，P121-P140
[2]Kenneth Roman，Jane Maas，Martin Nisenholtz.How to Advertise[M]New York:St.Matin’s Press，2005,P32-P58
[3]王妙.消费者行为分析[M]，上海:复旦大学出版社,2008，P64-P72 [4]荣晓华.消费者行为学.第二版，大连：东北财经大学出版社，2006(3),P148-P162
[5]王谊.现代市场营销学，成都：西南财经大学出版社， 2011(8),P200-P211
[6]卜妙金.分销渠道管理，北京：高等教育出版社，2001(7),P35-P50 [7]胡娟.销售渠道管理，北京:北京工业大学出版社，2004(9),P43-P52 [8]曾国安.战略市场营销，大连：东北财经大学出版社，2001(3),P202-P214 [9]卢泰宏.消费者行为学——中国消费者透视[M]，北京:高等教育出版社，2005,P154-P160
[10]汤定娜万后芬.中国企业营销案例，北京：高等教育出版社，2001(6),P65-P72
[11]张中科.消费者行为学，北京：中国人民大学出版社，2001(1),P91-P103
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致谢辞
转眼，大学四年生活即将结束，回想这几年在山东科技大学泰山科技学院的生活，我学习到了很多知识和道理。相信这些知识会在我未来的生活学习中对我产生很大影响。
在这里我要感谢在大学期间所有给过我无私帮助的老师和同学。首先要衷心的感谢我的导师冯玉玺老师，导师在我的论文选题、立意、提纲以及具体的文章结构等方面给予精心的指导，正是他为我指引了论文研究的正确方向，并在论文写作过程中给予了耐心的指导，让我能够顺利的完成本论文。导师为人师表、严谨治学、理论与实践结合的风范也使我终身受益，在此，仅向导师表示我最诚挚的谢意！同时我也要感谢在论文写作过程中给我提出意见和建议的各位老师、同事，谢谢他们对我无私的指导和关怀。最后我还要感谢和我一起走过四年大学学习生活的各位同学，非常感谢这些同学在我的生活、学习及论文研究过程中给我提供的热心帮助和鼓励。
最后再一次感谢在论文撰写过程中中帮助过我的冯玉玺导师，以及在论文中被我引用或参考的论著的作者。
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附录
Network conditions, the characteristics of consumer behavior analysis
With the increasing popularity of the widespread application of Internet
and e-commerce, people's consumer attitudes, consumption patterns and consumer status is undergoing significant change. Network environment, consumers need not get out of the house can be done to \wide range of selection and comparison, the lowest commodity prices in order to buy the best quality, the most personality. Products on the market can not meet their needs; they will take the initiative to express their ideas to manufacturers, consciously or unconsciously, to participate in new product development activities. In sharp contrast this with the passive acceptance of the product of the previous consumers. The Internet as a marketing platform marketing information passed a huge change in the traditional marketing mix strategy. Not only the company's product strategy, pricing strategy, distribution channels and promotion to be undergoing a fundamental change, and the cost of business, relations and means of communication between businesses and consumers are also significant changes. Network marketing came into being, this new marketing approach emphasizes both businesses and consumers to achieve their interests and needs in the interactive communication is to meet the needs of individual consumers based on the maximization of corporate profits, network marketing around the consumer to carry out all activities, consumer demand is an important basis for the development of marketing strategies. And, with advances in science and technology, technical level and management level, the
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relationship between supply and demand of the community have taken place in a reversal, consumers accounted for the dominant position of a buyer's market has arrived. On one hand, competition led consumers to face a more complex product and brand choices; the other hand, as people's income levels increase, the demand for commodities also to a higher level, making the values of modern consumers, showing different characteristics. This situation enables companies to study consumer behavior and psychology, to study the various factors affecting consumer behavior, in a targeted manner to develop products that meet consumer needs, develop appropriate marketing strategies to the need quotas, so that in order to expand sales of products to improve the management level, to improve the competitiveness of enterprises. Therefore, in network marketing, consumer behavior characteristics of the network conditions have become an important issue.
The theory of consumer behavior is the consumer behavior of individual consumers and groups, as well as the various factors that influence consumer behavior reveals the regularity of consumer behavior, and on this basis to predict and guide the purpose of consumer behavior. Factors affecting consumer behavior, including external factors (such as natural, technological, political, legal, economic, and cultural factors, etc.), consumers own factors and corporate marketing mix factors (including the product strategy, pricing strategy, channel strategy, promotional strategies for consumers chapter right foot). Analysis of consumer factors more related to the scope of psychology, not to involve. This paper from the external macro-environmental factors influencing consumer behavior and corporate marketing mix factors to analyze the problems of Network Marketing based on psychological characteristics and behavioral
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