Shan Wei
TARGET: Marketing
Mobile: ####### Email: ####### Location: Shanghai
EDUCATION
North Qing University | Marketing (Bachelor) 2007.09-2011.06
Major: Management, Management Information System, Statistics, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, International Marketing
WORK EXPERIENCE
An Ran China | Marketing Manager 2012.06-2019.07
·Develop marketing communication strategy according to global marketing guidance of the products flagship model ·Organize the team to conduct marketing research, learn consumer needs, study on competitors and work with
products team to dig out POD
·Involve with other marketing functions to lead marketing campaigns successfully to support sales ·Marketing budget allocation and maintain the relationship with media.
An Ran China | Assistant Brand Manager 2010.03-2012.03
·Build deep channel understanding from customer and consumer perspective. Ensure this understanding is shared
and developed throughout the sales organization
·Develop and implement portfolio strategy and innovation plan according to channel insight, market dynamic and
competitor
·Develop channel strategy including channel drivers, job to be done, issues and opportunities.
·Develop annual activity plan and relevant marketing campaigns, and manage implementation as well as
measurement. Ensure integrated effort with cross-function teams. ·Design and execute channel specific selling stories
The Centre of Creativity | Leader 2009.03-2011.06
·Brainstorm creative ideas on Network Product like the 3D search software, Know Everything in Your University ·Accomplish the project plan and keep updating the product through analyzing campus questionnaires
Garbage Classification at Primary Schools | Leader 2009.03-2011.06
·Select and communicate with primary school and first launch a pilot program in fourth grade
·Develop the habit of garbage classification by pep talks, trash bin design and performance evaluation
AWARDS AND CERTIFICATES
CET-6
PROFILE
Professional 10+ yrs Integrated Marketing Communication Experiences; Strong Market Sensing; Rich Plan/Implement Marketing Activities; Contribute Creative Ideas; A Savvy Marketing Manager of Fortune Global 500 with International Visions and Experiences.
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