大学体验英语综合教程2Unit 3 Advertising的listen and talk 部分教案

王晓芳Unit 3 Advertising

I. Teaching Objectives

1. To train the students’ ability to listen through listening practice.

2. To cultivate the students’ ability to talk about advantages and disadvantages of advertising.

3. To let students learn something public service advertisement and sales advertisement.

II. Time Allotment

1st period：Lead-in 2nd period：Discussion

3rd period：Dialogue samples 4th period：Communicative tasks

III. Teaching Content

1. Lead-in: Listen to the passage at least 3times and try to fill the missing words in the blanks.

2. Discussion: Four pictures are presented to encourage students to talk about different jobs.

3. Dialogue samples: Two dialogues

Dialogue 1 Talking about a public service advertisement Dialogue 2 Talking about a sales advertisement

4. Communicative tasks: Two situations are designed to help students practice oral English.

Task 1 Talking about a public service advertisement about waste disposal Task 2 Talking about being cheated by a sales advertisement

IV. Teaching Procedures

1. Lead-in

Step1:Teach students the words in P 176.

Step2: Ask the students to listen to the passage at least 3 times and try to fill the missing words in the blanks.

1.appeal to sb: be attractive or interesting adj. appealing

e.g. The idea of camping has never appeal to me.

2.respond to: act in answer to 回应 n. response in response to 2. Discussion

Step 1. Show students some taglines of some famous brands to arouse students’

interests to learn this unit.

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Nike: Just do it.

Kappa: He who loves me follows me. McDonald’s: I’m loving it.

百事可乐：The choice of a new generation. 索爱 ：Music is everywhere. 肯德基：We do chicken.

Step 2. Ask students to form partners or groups to discuss these questions. 1)Tell how you would respond to advertisements.good or bad?

2)Do you always follow fashion when buying clothes for yourself? 3. Dialogue samples

Step 1. (1)Ask students to listen to dialogue 1 1.drop out (of sth): withdraw(退出）；leave school(辍学）

e.g. She got a scholarship to Cambridge but dropped out a year later. 2.help (sb) out:帮助某人（尤指摆脱困境等）

e.g. He’s always willing to help (us) out when we’re short of stuff. 3.enroll: enroll(sb)(in/as sth) 成为会员；登记；注册 enroll new students

enroll in evening classes

We enrolled him as a member of the club. n. enrollment 入伍；入会；入学；注册

(2)Ask students to repeat the dialogue line by line with one speaking after the other.

Step 2. (1)Ask students to listen to dialogue 2 Cheated （cheat过去式和过去分词） Promotion 促销 Mark sth down 减价

Be caught up in sth 陷入，沉浸于 Expiration date 失效日期 Be On guard 防范，警惕 Watch for 当心

(2) Ask students to repeat the dialogue line by line with one speaking after

the other.

4. Communicative tasks

Step 1. Ask students to create a dialogue with their partner according to the given

situation, using the expressions and sentence patterns for talking about a public service advertisement in the table. Situation

Brian and Xiaohong talk about an environmental protection

advertisement in which the citizens are requested to sort out the useful wastes and put them in three slots — blue slot for paper, yellow for aluminium cans, and brown for plastic bottles. They think it a good idea to dispose of the wastes.

For reference

Brian: I received an advertisement in the mail today about sorting

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waste products to help protect the environment.

Xiaohong: I received it too. It sure sounds like a good idea —sorting

out items that can be recycled, like paper, aluminium cans and plastic bottles.

Brian: I’ve already seen the three slots that the advertisement said we

should use: a blue slot for paper, yellow for aluminium cans, and brown for plastic bottles.

Xiaohong: Do you think we’re supposed to rinse out the cans and

bottles before we put them in the slots?

Brian: The ad didn’t say, but I think it’s a good idea since the items

are going to be recycled. Well, at least that’s what I plan to do.

Xiaohong: Me too. Do you think other citizens will bother with this

program?

Brian: I certainly hope so. Everyone should be able to recognize the

importance of protecting the environment.

Xiaohong: You’re right. Recycling these kinds of items should

drastically reduce the amount of land used for waste disposal.

Brian: Let’s hope everyone else sees this advertisement and starts

recycling today!

Step 2. Ask students to create a dialogue with their partner according to the

given situation, using the expressions and sentence patterns for Talking about being cheated by a sales advertisement in the table. Situation

Victor saw an advertisement saying “Clearance Sale” in front of

XYZ fashion shop. He paid 30 yuan for two T-shirts, but they shrank to children’s size after being washed only once. His friend Lili reminded him to be always careful about the so-called “price cutting” and not to be misled by the beautiful lies in the ad.

For reference

Victor: I’m never going to shop at XYZ Fashion Shop again!

Lili: It’s not one of my favorite stores either. What happened to

you there?

Victor: They were advertising a “Clearance Sale” in front of the

shop and I bought two T-shirts for 30 yuan. The problem is, the shirts shrank to children’s size after being washed only once!

Lili: Did the shirts have laundry instructions on them? Victor: Yes, and I followed them exactly. Talk about cheap

merchandise!

Lili: Did you try and get your money back from the store? Victor: Yes, but they said they don’t guarantee their products. I’m

never shopping there again!

V. Assignment

Ask students to work in pairs and discuss how to ask about job opportunities and go for job interviews. Then preview the passage A and the words in P176-178..

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