福布斯

福布斯（Forbes）商业生涯语粹 成功思维Thought for success

----------历史上伟大思想家的观念与真知灼见

前言

1917年，《福布斯》杂志创立时的宗旨，是基于一种热切的愿望，要在商业世界里撒播荒废已久的人文精神。自创刊以来，每一期的《福布斯》都有这样的标题：“在所有值得拥有的事物中，最重要的是拥有了解”（With all thy getting, get understanding）。不仅如此，这些年来，我们从未间断，在每一期的杂志里留一整个扉页给“商业生涯语粹”，将古今圣贤的省思凝化为一种生活的哲思，以及宽宏的包容与慈悲。我一直深信，美好的远景终将到来，雇主与员工，以及所有的人类都会明白，对他人的服务，正是最佳的待己之道。

------福布斯（B. C. Forbes）

为奠定成功的基础，请谨记下列标杆：

洁净的启示 服务时的满足 建议的力量 热情的愉悦 原创力的优势 耐心的美德 合作的报偿 坚忍的果实

失败时的运动精神 胜利时的欢笑 准备的智慧 自信的价值 诚实的意义 工作的恩典 奋斗中的纪律 人格的魅力 健康的风采 单纯的力量 赏心悦目的礼仪 谦恭的吸引力 --------海斯特（Rolla C. Hester） 成就Achievement

Think of yourself as on the threshold of unparalleled success. A whole clear, glorious life lies before you. Achieve! Achieve! - -------Andrew Carnegie 想象自己正面临空前的成功关头，灿烂光明的远景就在眼前。前进！前进！ --------安德鲁·卡内基 Achievement is the death of endeavor and the birth of disgust. ------Ambrose Bierce 成就乃努力的结束，厌恶的开始。 -------安布罗斯·比尔斯 An unsurprising person believes according to what he achieves. An aspiring person achieves according to what he believes. -------Sri Chinmoy 平庸者信奉既有的成就，胸怀大志者成就未完成的信念。 -------斯里·钦摩 Success is counted sweetest by those who never succeed. -------Emily Dickinson 从未成功的人视成功为最甜美的事。 -------艾米丽·迪金森 For unflagging interest and enjoyment, a household of children, if things go reasonably well, certainly makes all other forms of success and achievements lose their importance by comparison. -----Theodore Roosevelt 一屋子小孩的高昂兴致和欢愉，将使各种功名尘就相形失色。 ------西奥多·罗斯福 So great has been the endurance, so incredible the achievement, that, as long as the sun keeps a set course in heaven, it would be foolish to despair of the human race. ------Ernest L. Woodward 愈是坚忍，成就愈是不凡。只要太阳仍依宇宙的轨道运行不辍，所有对人生竞赛的绝望便显得愚蠢。

------恩奈斯特·L·伍德沃德 It takes a highly intellectual individual to enjoy leisure??Most of us had better count on working. What a man really wants is creative challenge with sufficient skills to bring him within the reach of success so that he may have the expanding joy of achievement. -------Dr. Fay B. Nash 智者方能享受闲逸，而大部分人最好投注于工作之中。人们真正需要的是创造性的挑战和丰富的技能，以引领其迈向成功，欢享成就之乐。 -----费·纳什博士 Nothing splendid has ever been achieved except by those who dared believe that something inside them was superior to circumstance. -------Bruce Barton 除非敢坚信自己的确胜人一筹，否则难以缔造辉煌的成就。 -------布鲁斯·巴顿 Success is the reward for accomplishment. --------Harry F. Banks 成功乃实践之奖赏。 --------哈里·班克斯 Success is a ruthless competitor for it flatters and nourishes our weaknesses and lulls us into complacency. We bask in the sunshine of accomplishment and lose the spirit of humility which helps us visualize all the factors which have contributed

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to our success. ------Samuel Tilden 成功是个无情的对手，它助长我们的缺点，并使我们志得意满。当我们沐浴在成功的温暖光芒下，便丧失了帮助我们看清一切、裨益成功的谦逊精神。 ------赛谬尔·迪尔登 The difference between failure and success is doing a thing nearly right and doing it exactly right. ------Edward C. Simmons 失败与成功之别，在于“几乎做对”与“完全做对”。 ------爱德华·西蒙斯 You can’t anything without getting in someone’s way. You can’t be detached and effective. -------Abba Eban 若不超越他人，即无法成就功业。公正无私与追求绩效实难两全。 ------阿巴·伊班 The secret of the true love of work is the hope of success in that work; not for the money reward, for the time spent, or for the skill exercised, but for the successful result in the accomplishment of the work itself. ------Sidney A. Weltmer 对工作的真爱，在于对成功工作的期盼；不是为了金钱的报酬，也不是为了所花的时间和所演练的技能，而是为了完成工作时所导致的成功结果。 -------西德尼·魏德曼 There are two things to aim at in life: first to get what you want; and after that, to enjoy it. Only the wisest of mankind achieve the second. -------Logan Pearsall Smith 人生有两大目标：首先是得其所愿，而后是尽情享受。而惟上智者方能做到后者。 ------罗根·帕索·史密斯 逆境Adversity

A successful man is the one who can lay a foundation with the bricks that others throw at him. -------Sidney Greenberg 成功的人可以用人们丢向他身上的砖石筑起坚实的基台。 ------西德尼·格林伯格 Adversity makes men; good fortune makes monsters. -------French Proverb 逆境塑造勇者，顺境创造怪物。 ------法谚 All adverse and depressing influences can be overcome, not by fighting, but by rising above them. ----Charles Cable Colton 所有的拂逆与不利的因素都能克服，不是借由抗争，而是超越它们。 -----克尔顿 The greatest obstacle to your success is probably you. -------Frank Tyger 成功的最大障碍可能就是你自己。 -------弗兰克·泰格 He that can heroically endure adversity will bear prosperity with equal greatness of soul; for the mind that cannot be dejected by the former is not likely to be transported with the latter. -------Harry Fielding 勇于承受不幸的人，将可享有伟大性灵的荣耀；不因逆境而沮丧的人，亦不因荣耀而忘形。 -------亨利·菲尔丁 The superior man makes the difficulty to be overcome his first interest; success comes only after. ------Confucius 仁者先难而后获。 -------孔子 I have learned that success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed. ------Booker T. Washington 成功并非以你一生中所达到的职位来衡量，而在于追求成功的过程中你所克服的困难。 -------布克·华盛顿 If you succeed in life, you must do it in spite of the efforts of others to pull you down. There is nothing in the idea that people are willing to help those who help themselves. People are willing to help a man who can’t help himself, but as soon as a man is able to help himself, and does it, they join in making his life as uncomfortable as possible. -Edgar Watson Howe 纵使旁人扯你后腿，你也要坚持下去才能成功。人们多不愿帮助能够自助的人，而较愿意帮助无助的人，但当无助的人开始自助时，人们却又开始打击他。 -----埃德加·豪 In adversity assume the countenance of prosperity, and in prosperity moderate the temper and desires. ------Livy 逆境中仍保有容光焕发的神色，得意时则能调和性情和欲望。 ------李维 In prosperous times I have sometimes felt my fancy and powers of language flag, but adversity is to me at least a tonic and bracer. -------Walter Scott 当意气风发时，我常感到表达能力与灵感正在枯竭，而逆境对我，至少是一帖振奋良方。 -----沃尔特·斯科特 Most barriers to your success are man-made. And most often, you’re the man who made them. -------Frank Tyger 成功的大部分障碍都是人为的，而大多数情况下，你就是那位障碍的制造者。 -----弗兰克·泰格 Let no one or anything stand between you and the difficult task let nothing deny you this rich chance to gain strength by

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adversity, confidence by mastery, and success by deserving it. Do it better each time. Do it better than anyone else can do it. ------Harlow H. Curtice 别让任何人或事阻挡在你与困难的任务之间，莫失去借由逆境获得力量，借由练达获得自信，并因此掌握获得成功的契机。必须一次比一次做得好，而且每次都做得比别人好。 ------哈洛·柯蒂斯 Life affords no higher pleasure than that of surmounting difficulties, passing from one step of success to another, forming new wishes and seeing them gratified. He that labors in any great or laudable undertaking has his fatigues first supported by hope and afterwards rewarded by joy. ------Samuel Johnson 生命中再没有比征服困难更令人喜悦的事，由一个成功过渡到另一个成功，不断塑造新的期望，并见到梦想成真。任何伟大且让人赞佩的辛勤工作者，他的付出会因希望而获得支撑，最后也会因报偿而享有喜悦。

- ----------赛谬尔·约翰逊 One very important ingredient of success is a good, wide-awake, persistent, tireless enemy. An enemy to an ambitious man is like the rhinoceros bird to rhinoceros. When the enemy comes, the rhinoceros tells about it. When a successful man is making mistakes, the enemy immediately calls attention and warns the man. Get for yourself a first class enemy, cultivate him as an enemy, and when you achieve success, thank him. -------Colonel Frank B. Shutts 成功的重要因素之一在于由一个优秀、清醒、永远随行的敌人。这个敌人对一个有企图心的人而言，就像犀牛鸟之于犀牛，会告知外敌的来犯。当成功的人犯错时，这个敌人会立刻提醒并警告他。给自己一个头号敌人，训练他成为一个好敌人，并在你抵达成功的终点时好好地感谢他。 -------弗兰克·肖特 Take care to be an economist in prosperity; there is no fear of your being one in adversity. --------Johann Zimmerman 在得意时做一个谨慎的经济学家，那么在失意时才不至于恐慌。 ------齐默曼 The friend of my adversity I shall always cherish most. I can better trust those who helped to relieve the gloom of my dark hours than those who are so ready to enjoy with me the sunshine of my prosperity. ------Ulysses S. Grant 我最珍视的始终是患难中的朋友。比起准备与我共享荣华富贵的人，我宁可相信曾帮助我走过黯淡岁月的人。 ------尤利西斯·格兰特 Prosperity is too apt to prevent us from examining our conduct; but adversity leads us to think properly of our state, and so is most beneficial to us. --------Samuel Johnson 顺境太容易让我们轻忽自己的行为，而逆境却引导我们正视自己的状态，所有对我们最有利。 -----赛谬尔·约翰逊 企图心Ambition

Ambition, confidence, enthusiasm, and success are produced by courage, faith, pride and hard work. ------ Harry F. Banks 企图心、自信、热诚及成功是由勇气、信心、自尊及勤奋所产生的。 ------哈里·班克斯 Ambition is an idol on whose wings great minds are carried to extremes, to be sublimely great, or to be nothing.

-------Thomas Southern 企图心像一个神偶，其双翼可以承载伟大的性灵四处飞翔。 -------托马斯·肖恩 Ambitions is most aroused by the trumpet clang of another’s fame. --------Baltasar Gracian 企图心大多是被别人的声名震天所激起的。 ------巴尔塔沙·格拉西安 Ambition is so powerful a passion in the human breast that however high we reach, we are never satisfied.

-----Niccolo Machiavelli 企图心在我们胸中是无比激越的情绪，不论爬得多高，我们永不满足。 ------马基雅维利 Every man has a secret ambition: to outsmart horses, fish, and women. -------Mark Twain 每个男人都有一颗秘密的企图心：要比马、鱼及女人更聪明。 -------马克·吐温 Most people would succeed in small things if they were not troubled by great ambitions. -----Henry Wadsworth Longfellow 假如不是被过大的野心所困扰，大部分人都可以在小事情上成功。 -------朗费罗 Ambition is the spur that makes men struggle with destiny. It is heaven’s own incentive to make purpose great and achievement greater. -------Donald G. Mitchell 企图心是股激励人心的力量，使人与命运争斗。它是上天的奖励，使目标伟大，使成就更伟大。---唐纳德·米歇尔

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The desire not to be anything is the desire not to be. --------Ayn Rand 没有具体目标的愿望，就不算是愿望。 -----爱恩·兰德 Ambition is to the mind what the cap is to the falcon; it blinds us first, and then compels us to tower by reason of our blindness. ------Charles Cable Colton 企图心之于人就像帽子之于鹰，它首先让我们盲目，然后以盲目为由，驱使我们展翅高飞。 -----查尔斯·克尔顿 Ambition makes the same mistake concerning power that avarice makes as to wealth. She begins by accumulating it as a means to happiness, and finishes by continuing to accumulate it as an end. ------Charles Cable Colton 企图心对权力所造成的错误，就像贪婪之于财富：起先是为了快乐而追求它，最后竟然把追求权力当作终极目标。 ------查尔斯·克尔顿 Ambition is the germ from which all growth of nobleness proceeds. -------Thomas D. English 企图心像胚芽，所有的尊贵由此成长茁壮。 ------托马斯·英格丽斯 Every man is enthusiastic at times. One man has enthusiasm for thirty minutes, another man has it for thirty days, but it is the man who has it for thirty years who makes a success in life. -------Edward B. Butler 每个人的热诚都有时间性：某个人只有三十分钟的热诚，另一个人却有三十天，结果是具有三十年热诚的人，获得了一生的成就。 -------爱德华·巴特勒 Experience shows that success is due less to ability than to zeal. The winner is he who gives himself to his work, body and soul. -------Charles Buxton 经验显示：成功的背后，热诚多于能力，赢家是能够将身体与心灵投注于工作中的人。 -----查尔斯·巴斯顿 I found that the men and women who got to the top were those who did the jobs they had in hands, with everything they had of energy and enthusiasm and hard work. -------Harry S. Truman 我发现：不管是男人还是女人，那些攀登上高峰者都是以全副精力、热诚专注于手边工作的人。 -----哈里·杜鲁门 Many people have the ambition to succeed; they may even have special aptitude for their job. And yet they do not move ahead. Why? Perhaps they think that since they can master the job, there is no need to master themselves. —John Stevenson 许多人都有成功的企图心，他们甚至具备自己工作上的特殊才能。但为何仍停滞不前呢？或许他们认为自己已经可以掌握工作，所有就不需要掌握自己了。 -----约翰·斯蒂文森 The slave has but one master; the man of ambition has as many as there are people useful to his fortune.

-------Jean De La Bruyere 每个奴隶只有一个主人，具野心的人却必须服侍所有对他有利的人。 -----拉布吕耶尔 品格Character

A character standard is far more important than even a golden standard. The success of all economic systems is still dependent upon both righteous leaders and righteous people. In the last analysis, our national character-----that is, whether it is spiritually or materially minded. --------Roger Babson 品格的标准比黄金的标准还来的重要。成功的经济体系，端赖正直的领袖以及正直的人民。最新的研究指出，国家的命运端视国家的品格而定----究竟是精神还是物质导向。 -------罗杰·巴布森 A man’s treatment of money is the most decisive test of his character---- how he makes it and how he spends it.

-----James Moffatt 一个人对金钱的处理是其人格的最佳验证-----看他如何赚又如何花这些钱。 ------詹姆斯·莫非特 Character is the real foundation of all worthwhile success. ------John Hays Hammond 品格是所有正当成就的真正基础。 ------约翰·海斯·哈姆德 You cannot build character and courage by taking away man’s initiative and independence. ------Abraham Lincoln 缺少主动与独立，无从建立一个人的品格和勇气。 ------亚伯拉罕·林肯 A quick and sound judgment, good common sense, kind feeling, and an instinctive perception of character, in these are the elements of what is called tact, which has so much to do with acceptability and success in life. ------Charles Simmons 敏捷而周延的判断，丰富的常识，体贴的情怀，加上天赋的直观，构成了所谓的练达，并带来一生的圆融与成功。

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-------查尔斯·西蒙 A talent can be cultivated in tranquility; a character only in the rushing stream of life. -----Johann Wolfgang Von Goethe 才能可以在平和中培养，而人格却只能在生活的湍流中成形。 -----歌德 Capitalism is the only system in the world founded on credit and character. ------Hubert Eaton 资本主义乃世上唯一建立在信用与人格上的系统。 -----休伯特·伊顿 As diamonds cut diamonds, and one hone smooths a second, all the parts of intellect are whetstones to each other, and genius, which is but the result of their mutual sharpening, is character, too. ------Cyrus A. Bartol 正如用钻石切割钻石，磨刀石切磋磨刀石，所有的知识分子也互为磨石，而天才只是彼此磨锐的成果，也是一种人格特质罢了。 -----赛鲁斯·巴图 A man’s true estate of power and riches is to be in himself; not in his dwelling or position or external relations, but in his own essential character. -----Henry Ward Beecher 拥有权力与财富的人，其真正的资产在自己的身上，不是豪宅、高位或外在的人际关系，而是自己的基本特质。 ------亨利·沃德·比彻 It is sometimes frightening to observe the success which comes even to the outlaw with a polished technique??But I believe we must reckon with character in the end, for it is as potent a force in world conflict as it is in our own domestic affairs. It strikes the last blow in any battle. -----Philip D. Reed 有时检视成功会令人心惊肉跳，恶人以洗练的技巧也可以得到它。但我相信最后仍必须诉诸人格，它是世界冲突与国内事务中一股强大的力量，在任何战役中总能发挥致命的最后一击。 -----菲利普·里德 Man is still responsible. He must turn the alloy of modern experience into the steel of mastery and character. His success lies not with the stars but with himself. He must carry on the fight of self-correction and discipline. He must fight mediocrity as sin and live against the imperative of life’s highest ideal. -----Frank Curtis Williams, D. D. 人生最重要的责任，在于他必须将当下的经验淬炼成钢铁般的技巧与人格。其成功并非凭借命运，而是靠自己的奋斗。他必须在改过与纪律中力争上游，必须视平庸如罪恶，并与之争战，为生命中最崇高的理想奋斗不懈。

------弗兰克·柯蒂斯·威廉 Our world is a college, events are teachers, happiness is the graduating point, and character is the diploma God gives man. ------Newell Dwight Hillis 我们的世界像座学校，各种事物是老师，毕业的时候畅享快乐，而人格正是老天授予我们的毕业证书。

-------纽维尔·怀特·西里斯 The most important thing for a young man is to establish a credit----a reputation, character. ------John D. Rockefeller 一个年轻人最重要的是要建立信用-----包括名誉及人格。 -------约翰·洛克菲勒 Moderate desires constitute a character fitted to acquire all the good which the world can yield. He who has this character is prepared, in whatever situation he is, therewith to be content: has learned the science of being happy; and possesses the alchemic stone which changes every metal into gold. ------Timothy Dwight 适度的欲望，构成了足以成就所有美好事物的人格，具备这种品格的人，不论身处何种境遇，总能依此自持自足：因为他已领略快乐的秘诀，并拥有点石成金的能力。 ------提摩泰·怀特 No legitimate business man ever got started on the road to permanent success by any other means than that of hard, intelligent work, coupled with an earned credit, plus character. ------F. D. Van Amburgh 没有任何企业可以不倚靠辛劳、智慧以及信誉和品格，而能朝永久的成功迈进。 -------安博齐 Our success in war and peace depends not on luck, or rhetoric, or the intervention of mythical gods; it depends on human character and modern scientific creations, and on respect for the meaning and methods of science. ------Harlow Shapley 我们在战争或和平时的成功，并非取决于运气、辞令或命运之神的帮助；而是凭借人格与现代科学的发明，以及对科学方法和意义的尊重。 -------哈洛·夏普里 The accumulation of property is no guarantee of the development of character, but the development of character, or of any other good whatever, is impossible without property. ------William Graham Sumner

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