Sparrow failed to grow for another two years until a new CEO,Carl Pearson,decided to build up its market share.He did a survey,which showed that consumers who already used Sparrow restaurants were extremely positive about the chain,while customers of other fast food chains were Pearson faced a battle over the future of the Sparrow brand.The chain's owner now favored rebranding Sparrow as Marcy's restaurants.Pearson resisted,arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to
搜索“diyifanwen.net”或“第一范文网”即可找到本站免费阅读全部范文。收藏本站方便下次阅读,第一范文网,提供最新人文社科河北省保定市高阳中学2015届高三上学期第十四次周练英语试题word版含答案(3)全文阅读和word下载服务。
相关推荐: