Cultural Awareness文化意识双语翻译外研社教材

Cultural Awareness（文化意识）

Did you know that body language accounts for over 90% of a conversation？That’s why communicating face-to-face is always better than a telephone conversation-especially if you are trying to sell something！

Your body language will give others a general impression of you and it will also show your emotions（情绪）.It’s very difficult to make your body lie. It’s easy to tell the difference between a genuine（真诚的）smile of pleasure and a false smile. So if you understand body language codes（密码）,it is usually possible to know what someone really means, whatever they may be saying with words.

Although much of body language is universal, a lot is also cultural .Culture codes vary from one country to another and they can lead to misunderstandings. Even simple gestures may have a completely different meaning in other parts of the world. For instance, the circle sign made with three raised fingers means Ok in Unites States. But this sign is not universal. In Brazil, Greece and Germany it is rude gesture and in Japan it means “money”!

In many Asian cultures, it is inappropriate(不恰当的) for men and women to touch in public. Therefore, display of affection(喜爱，爱慕)such as holding hands or kissing are not acceptable. In some parts of Asian, however，it is common for people of the same sex to hold hands as a sign of friendship.

Greetings vary according to the country and the sex of the people involved. In the west, it is appropriate to shake hands when you meet someone for the first time and both men and women can initiate a hand shake. In Indonesia, for example, a man will not offer a handshake to an Indonesian woman unless they are in a business situation.

If you want to avoid making embarrassing mistakes when you travel to other countries, you should find out about their basic cultural codes before you leave. If you do this, you are less likely to offend people.

Cultural Awareness（文化意识）

你知道肢体语言占交谈的90%以上吗？那就是为什么面对面的交谈总是比电话交谈要好的原因——尤其是当你尽力出售东西时！

肢体语言会给他人留下对你的总体印象，也会显示出你的情绪。让你的身体撒谎很难。但辨别真诚的快乐微笑和假笑很容易。所以，如果你懂得肢体语言密码的话，通常有可能了解一个人真正想说的是什么，无论他们可能说出什么样的话。 翻译：刘欣馨

虽然大多数肢体语言具有普遍性，但很多也具有文化性。文化密码各国不同，甚至会导致误解。即使简单的手势，在世界的其他地方可能有完全不同的含义。例如三根举起的手指加上一个圆圈组成的手势在美国是OK的意思，但这个手势不是通用的。在巴西,希腊和德国，这是粗鲁的手势，在日本这是“钱”的意思。

在许多亚洲文化中，男性和女性在公共场合互相接触是不恰当的。因此，表示爱慕，比如，握手或亲吻都是不可接受的。然而，在亚洲的一些地方，人们普遍与同性握手以表示友谊。 翻译：徐子晴

问候因国家不同及问候的人性别不同而不同。在西方,在你初次和某人见面时握手是合适的,男性和女性都可以握手。在印尼, 例如, 如果不是谈生意时，男士不会主动同女士握手。 如果你想避免到其他国家旅行时犯一些尴尬的错误，你应该在离开前弄清楚这些国家的基本文化密码。如果你这样做,你就不太可能冒犯别人了。 翻译：葛鑫

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