A Study of International Marketing Strategies from the Perspective of Intercultural Communication

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A Study of International Marketing Strategies from the

Perspective of Intercultural Communication

With the development and progress of technology, new means of communication keep coming out to us and people around the world can communicate with each other much more frequently and closely with these means. Therefore, the world has already become a“global village”. And because the domestic market for each country in the world is gradually becoming saturated, more and more enterprises start to pursuit chances in the international markets.

Key words: intercultural communication; international marketing strategies; cultural factors;

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