教案-商务英语阅读-Unit 12-叶兴国(2)

教案-商务英语阅读-叶兴国

2. Of course, a company suffering a temporary crisis of confidence requires all hands on deck. 当然，一个承受暂时信心危机的公司需要所有人全力以赴。

all hands on deck: 原指船上的全部水手，这里指全体成员的努力。如: Neither philanthropist nor scientist, neither government nor church, can solve this problem on their own—AIDS must be an all-hands-on-deck effort. 无论是慈善家还是科学家，政府还是教会，都无法凭他们自身的力量解决这一问题---我们必须万众一心，携手对抗艾滋病。

3. Tesco: 乐购，英国大型超市。它目前是英国最大的零售商，也是仅次于沃尔玛、家乐福的全球第三大超市集团。

4. Even in companies that see customer intimacy as their point of strategic differentiation, there are two reasons why CEOs should be cautious about overdoing the percentage of time interfacing with customers. 甚至对那些把发展客户和关系看作是战略特点的公司来说，关于首席执行官们为什么应谨慎对待花过多的时间接触客户，也有两个理由。

5. Over time, this should mean a higher percentage of general managers coming up through the marketing ranks. 随着时间的流逝，这就意味着来自于营销职位的总经理的比例更高了。

d. Assign Exercises II and III as their homework.

Part III Reading Skills

Review basic skills learned before.

Part IV Supplementary Reading: No Experience Needed

Ask students to read it in a limited time after class, and then write a summary.

Part V Test Yourself

Ask students to do it and check the answers by themselves.

Questions for Discussion and Reflection:

1. In your opinion, is it necessary to save time?

2. What do you often do to save time?

Assignments

1. Write a short summary of about 50 words to express the main idea of Supplementary Reading;

2. Finish all exercises in this unit.

3. Preview Unit 13.

References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

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