HND市场学outcome1(7)

HND市场学outcome1

The disadvantages of secondary data includes as follows:it is provided to pulic, so it can not provide specific information for a particular

organisation, that is to say , the rivals possibly have the same accesses to gain the similiar information. It ages easily , so it is possibly out of date. Secondary data is not specially prepared for the specific problem of marketing, so the outcome maybe be biased.

(c)identify different secondary soures which the organisation in the case study might use.

Government statistics about social trends from the Annual Abstact of Statistics.

The financial accounts of rival company.

Sales records from within the company to identify growing/declining areas.

Newspaper articles about the latest toy crazes in America. Census figures which highlight population changes.

Government statistics about the state of the economy.

3 explain how the organisation in the case study might use different types of marketing research. Provide realistic and relevant examples of types of marketing research which the organisation could use to improve its current business situation.(expected 400 words)

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