HND市场学outcome1(8)

HND市场学outcome1

The company could carry out questionnaires in retail outlets, such as retailers and other middlemen by telephone, personal talk or online. the company could visit parent and toddler groups to observe how children play with toys.

The company could invite pre-school children to play in the observation room exlusively bulit for research, the marketing

managers could watch or observe the children's behavior by scanners or through the window outside the observation room.

The company hire an well trained person who was good at marketing research to observe the parent and children's buying behaviors. The company could organise focus groups to discuss new products with groups of 10-12year olds. The company could create a flexbile and comfortable talk/chat environment, start from an interesting topic so as to calm down the groups, then induct them to speak their true views on the exploration of the new product.

The company could carry out the quesitonnaires to make sure the customers' buying preference and their habbits of buying toys , by this process, the company can gain some resources about the development of the new products for added customer market which can be described with 10-12year olds.

The company could send out questionnaires to the toy buyers for exsiting products in different retail stores such as toy stores , super

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