19) Bosely Corporation is reviewing its business strategy. The first step for Bosely is to perform an industry analysis. You have been hired to help the company go through the strategy formulation process.
Required:
To perform the industry analysis, what areas should Bosely focus on and give at least one example of how Bosely can effectively deal with each area.
Answer: The industry analysis is composed of five areas:
1. Competitors - How competitive is the industry for Bosely's particular product ? They can differentiate the product to reduce competition.
2. Potential entrants to the market - How easy is it for new competitors to join the market? Create barriers to entry, such as high capital requirements.
3. Equivalent products - Is there a substitute product available? Make continuous product improvements to reduce likelihood of equivalent products.
4. Bargaining power of customers - How many suppliers can customers access? Try to negotiate long-term purchase agreements.
5. Bargaining power of input suppliers - How many raw material vendors are there? Try to find alternative suppliers and negotiate the best price for raw materials. Diff: 3
Terms: five force industry analysis Objective: 1
AACSB: Reflective thinking
20) Explain the product differentiation and the cost leadership strategies.
Answer: Product differentiation is an organization's ability to offer products or services perceived by its customers to be superior and unique relative to the products or services of its competitors.
Cost leadership is an organization's ability to achieve lower costs relative to competitors through productivity and efficiency improvements, elimination of waste, and tight cost control. Diff: 3
Terms: cost leadership, product differentiation Objective: 1
AACSB: Reflective thinking
Objective 13.2
1) ________ is the fundamental rethinking and redesign of business processes to achieve improvements in critical measures of performance such as cost, quality, service, speed, and customer satisfaction. A) Strategy
B) Customer perspective
C) Learning and growth perspective D) Reengineering Answer: D Diff: 1
Terms: reengineering Objective: 2
AACSB: Reflective thinking
6
Copyright ? 2012 Pearson Education, Inc.
2) Successful reengineering involves:
A) cutting across functional lines to focus on the entire business process B) redefining the roles and responsibilities of employees C) using information technology D) All of these answers are correct. Answer: D Diff: 2
Terms: reengineering Objective: 2
AACSB: Reflective thinking
3) The balanced scorecard measures an organization's performance from all of the following perspectives EXCEPT: A) financial B) government C) customer
D) learning and growth Answer: B Diff: 2
Terms: Balanced Scorecard Objective: 2
AACSB: Reflective thinking
4) Reengineering is the fundamental rethinking and redesign of business processes to achieve
improvements in critical measures of performance such as cost, quality, service, speed, and customer satisfaction. Answer: TRUE Diff: 1
Terms: reengineering Objective: 2
AACSB: Reflective thinking
5) Reengineering benefits are most significant when they focus on one business function rather than crossing functional lines of the business process. Answer: FALSE
Explanation: Reengineering benefits are most significant when they cut across functional lines to focus on the entire business process. Diff: 2
Terms: reengineering Objective: 2
AACSB: Reflective thinking
6) Successful reengineering efforts generally involve changing the roles and responsibilities of employees. Answer: TRUE Diff: 2
Terms: reengineering Objective: 2
AACSB: Reflective thinking
7
Copyright ? 2012 Pearson Education, Inc.
7) What is reengineering. Can you contrast a reengineering approach to change with a kaizen approach to change?
Answer: Reengineering is the rethinking of business processes, such as the order delivery process, to improve critical performance measures such as cost, quality, or customer satisfaction. It can be contrasted to a kaizen approach to change in that reengineering is most often a sudden, drastic change, while a kaizen approach involves small, incremental but continual improvements. Diff: 2
Terms: reengineering Objective: 2
AACSB: Analytical skills
Objective 13.3
1) ________ translates an organization's mission and strategy into a comprehensive set of performance measures that provide the framework for implementing its strategy. A) Productivity component B) Product differentiation C) Cost leadership
D) The balanced scorecard Answer: D Diff: 1
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
2) The purpose of the balanced scorecard is best described as helping an organization: A) develop customer relations
B) mobilize employee skills for continuous improvements in processing capabilities, quality, and response times
C) introduce innovative products and services desired by target customers
D) translate an organization's mission and strategy into a set of performance measures that help to implement the strategy Answer: D Diff: 3
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
3) The first step to successful balanced scorecard implementation is clarifying the: A) organization's vision and strategy
B) elements that pertain to value-added aspects of the business C) owner's expectations about return on investment
D) objectives of all four balanced scorecard measurement perspectives Answer: A Diff: 3
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
8
Copyright ? 2012 Pearson Education, Inc.
4) The balanced scorecard is said to be \A) short-term and long-term objectives B) financial and nonfinancial objectives C) internal and external objectives D) All of these answers are correct. Answer: D Diff: 2
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
5) Balanced scorecard objectives are in balance when: A) debits equal credits
B) financial performance measurements are less than the majority of measurements C) the measurements are fair
D) the measurements reflect an improvement over the previous year Answer: B Diff: 3
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
6) The internal business processes perspective of the balanced scorecard comprises three subprocesses that address all of the following EXCEPT:
A) innovative processes used to create new products, services, and processes B) motivating current employees
C) providing service and support to the customer after the sale
D) delivering existing products and services to best meet the needs of customers Answer: B Diff: 3
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
7) Identify the best description of the balanced scorecard's financial perspective. To achieve our firm's vision and strategy:
A) how can we obtain greater profits for the current year? B) how can we increase shareholder value?
C) how will we obtain continuous improvements? D) how can we secure greater customer satisfaction? Answer: B Diff: 2
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
9
Copyright ? 2012 Pearson Education, Inc.
8) Identify the best description of the balanced scorecard's internal business processes perspective. To achieve our firm's vision and strategy: A) how do we lower costs?
B) how do we motivate employees? C) how can we obtain greater profits?
D) what processes will increase value to customers? Answer: D Diff: 3
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
9) All of the following relate to the balanced scorecard's learning and growth perspective EXCEPT: A) How do we achieve greater employee satisfaction? B) What new products do we create?
C) How do we provide information systems with updated technology? D) How will we motivate and empower our employees? Answer: B Diff: 3
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
10) Measures of the balanced scorecard's financial perspective include: A) information system availability B) number of new patents C) revenue growth D) defect rates Answer: C Diff: 3
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
11) Measures of the balanced scorecard's financial perspective include all of the following EXCEPT: A) operating income B) customer satisfaction C) gross profit percentage D) cost reductions Answer: B Diff: 3
Terms: Balanced Scorecard Objective: 3
AACSB: Reflective thinking
10
Copyright ? 2012 Pearson Education, Inc.
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