HND市场学outcome1

HND市场学outcome1

HND

1 please describe the purpose and importance of marketing research to organisations.(expected response:approximately 200 words)

Answering this question you'll be asked to interpret the meaning of marketing research first, then explain the importance of marketing research.

An explaination of the importance of marketing research to include points such as:

Definition of marketing research

Marketing research is a method or instrument by gather(collect),

sort(process), analyse, interpret information and finally draw an

useful conclusion the company's marketing strategy will benefit from. Explain the importance of marketing research, you will be suggested as follows:

to meet the needs of its market where a company needs to understand

its customers.

Companies use marketing research to identify ther potential markets. Marketing research helps organisation create satisfied customers

through the provision of the right goods(products), in the right place, at the right price, with the right information(promotion).

Reference

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