HND市场学outcome1(3)

HND市场学outcome1

2 expected response: approximately 300 words.

(a)describe and distinguish between primary and secondary data. a definition of primary data

a definition of secondary data

A comparison of primary and secondary data such as:

Primary data is firt hand information, secodary data is the second hand information.

Primary data is field research.

Secondary data is desk or library research.

Primary research can be gathered through questionnaires, focus groups or obserbations, etc.

Secondary data can be gathered from within the company, or outside the company.

Reference :

Primary data is the information collected for particular(specfic) purpose at hand. Secondary data exists somwhere, gathered for another purpose.

The difference between the primary data and the secondary data can be listed as follows:

Just as its name implies, primary data is the first hand information, while secondary data is the seond hand information. That is to say,

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