HND市场学outcome1(6)

HND市场学outcome1

Relatively cheap and easily accessible.

Vast quantities of information covering a wide range of subjects are available.

Data has already been analysed and processed.

Organisations have gathered information over many years and trends and patterns can be identified.

Governments produce statistics about markets and consumer habits. Disadvantages

Not specific to a particular organisation.

Possibly out of date

Not exclusive to a particular company, so is also available to rivals. Analysis to the data may be biased.

Reference:

There are five main (key) advantages of secondary data. The fist, it is cheaper and can be obtained more quickly. The seond, Vast quantities of information covering a wide range of subjects are available. The third, since secondary data exists somewhere, it has already been analysed and processed. The fourth, organisations have gathered information over many years and trends and patterns can be identified so that the data is used because public receive it undoubtedly. The last, Governments

produce statistics about markets and consumer habits, so if the change of environment can be neglected, the resources about markets can be used.

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