B
1. Managing for profit and the common good.
2. By"spirit-to-spirit"Tom means that both businessmen and consumers will think
of others. They will treat each other fairly and with respect.
3. "Nature-conscious" consumers are the people who respect wildlife and all aspects
of the environment.
4. His wife's family has contributed their profits from their mills to the building
of the town, the school, and the libraries, and thus won the respect and a good
relationship with the communities. The heritage refers to what her family has done
to their communityTom and his wife have upheld this heritage and continued to make
contributions to their communities.
5. It refers to the product made from natural ingredients for personal health care.
Yes. Because the intention to produce such a product is more important than the
final product itself.
6. As they came from Maine, they like nature and they respect one another. They
can distinguish their product from others' by values.
7. Because it is the"look feel, taste and smell of the kind of personal experience
they have offered" that has kept them in business.
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