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Wilson and Sperber--Relevance Theory(29)

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268 Deirdre Wilson & Dan Sperber

very widespread. Consider bank in (11b). Given current banking practice, the word may sometimes be loosely used to denote a category containing not only banking institutions but also the automatic cash dispensers found in supermarkets and stations. Indeed, in order to satisfy his expectations of relevance in (11b), Peter would probably have to take it in this way (i.e. to mean, roughly, ‘bank-or-cash-dispenser’). (If John regularly gets his money from a cash dispenser, the claim that he forgot to go to the BANK1, might be strictly speaking false, and in any case would not adequately explain his failure to repay Mary.) Thus, bank in (11b) might be understood as expressing not the encoded concept BANK1, but an ad hoc concept BANK**, with a broader denotation, which shares with BANK1 the salient encyclopedic attribute of being a place one goes to in order to access money from one’s account. The interpretation of a quite ordinary utterance such as (11b) might then involve both a loosening and a narrowing of the encoded meaning.

Loose uses of language present a problem for Grice’s framework. Strictly speaking, faces are not square, rooms are generally not silent, and to describe them as such would violate his maxim of truthfulness (‘Do not say what you believe to be false’). However, these departures from truthfulness do not fall into any of the categories of maxim-violation recognised by Grice (Grice 1989: 30). They are not covert violations, like lies, designed to deceive the hearer into believing what was said. They are not like jokes and fictions, which suspend the maxims entirely. Given their intuitive similarities to metaphor and hyperbole, it might be tempting to analyse them, like tropes, as overt violations (floutings) of the maxim of truthfulness, designed to trigger the search for a related implicature (in this case, a hedged version of what was said). The problem is that these loose uses of language would not be generally perceived as violating the maxim of truthfulness at all. They do not have the striking quality that Grice associated with floutings, and which he saw as resulting in figurative or quasi-figurative interpretations. While we are all capable of realising on reflection that they are not strictly and literally true, these departures from truthfulness pass unattended and undetected in the normal flow of discourse. Grice’s framework thus leaves them unexplained.25

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