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Wilson and Sperber--Relevance Theory(3)

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Relevance Theory 251

2 Relevance and cognition

What sort of things may be relevant? Intuitively, relevance is a potential property not only of utterances and other observable phenomena, but of thoughts, memories and conclusions of inferences. In relevance-theoretic terms, any external stimulus or internal representation which provides an input to cognitive processes may be relevant to an individual at some time. According to relevance theory, utterances raise expectations of relevance not because speakers are expected to obey a Co-operative Principle and maxims or some other specifically communicative convention, but because the search for relevance is a basic feature of human cognition, which communicators may exploit. In this section, we will introduce the basic cognitive notion of relevance and the Cognitive Principle of Relevance, which lay the foundation for the relevance-theoretic approach to pragmatics.

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