华北水利水电学院07级优秀毕业论文-----三色鸽乳业郑州市场营销策划(3)

华北水利水电学院优秀毕业论文07级市场营销专业

Three-color pigeon Dairy Company marketing planning

in Zhengzhou

Abstract: As China's economic development, improvement of living standards, milk and bread have all households，the milk and bread has become increasingly fierce market competition. Comprehensive reshuffle within the industry, half the country will be forced to shut down businesses, large enterprises to actively market share, raw materials supply, prices rise, small business survival difficult. Three-color pigeon dairy products, as many small businesses, a member of their own limited strength, marketing strategy properly, the slow development of the market in Zhengzhou. The planning from "milk + bread" marketing model to start a comprehensive analysis of market environment, the market for its marketing activities in Zhengzhou, all-round planning. Highlight the emotional element of the product, increasing product features; channels on the basis of the existing stores, expand the channels into the rural market, join the "buy network"; advertisements, increase publicity, good public relations and promotional activities to enhance brand force. Three-color pigeon dairy in order to broaden the market, and expand the influence of the market in Zhengzhou.

Keywords: Zhengzhou market , Three-color pigeon dairy company, marketing planning

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