情系三农 大学生电子商务三创赛获奖作品(4)

仅供大家参考

4.1目标市场分析```````````````````````````````````````````````````````````````````````14

4.2目标群体的行为方式```````````````````````````````````````````````````````````````15

4.3网站的网络营销战略目标``````````````````````````````````````````````````````````15

4.3.1快速扩张阶段````````````````````````````````````````````````````````````````15

4.3.2过滤时期`````````````````````````````````````````````````````````````````````15

4.3.3稳定时期`````````````````````````````````````````````````````````````````````15

4.4网络营销定位```````````````````````````````````````````````````````````````````````15

4.4.1搜索引擎定位````````````````````````````````````````````````````````````````15

4.4.2许可Email营销定位`````````````````````````````````````````````````````````16

4.4.3口碑传播定位`````````````````````````````````````````````````````````````````16

4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````16

4.5.1网络营销整体思路````````````````````````````````````````````````````````````16

4.5.2品牌推广思路``````````````````````````````````````````````````````````````````17

4.5.3搜索引擎营销``````````````````````````````````````````````````````````````````17

4.5.4社会化媒体营销```````````````````````````````````````````````````````````````17 4.5.5网站联盟广告``````````````````````````````````````````````````````````````````17 4.5.6其他网络营销方式`````````````````````````````````````````````````````````````17 4.5.7线下推广````````````````````````````````````````````````````````````````````````17

第五章 竞争分析

5.1电子商务模式的分析 ````````````````````````````````````````````````````````````````17`

5.2五力分析``````````````````````````````````````````````````````````````````````````````18

5.2.1五力分析总括``````````````````````````````````````````````````````````````````18

5.2.2五力分析详解``````````````````````````````````````````````````````````````````18

第六章 管理体系

6.1公司文化``````````````````````````````````````````````````````````````````````````````18

6.1.1文化基调```````````````````````````````````````````````````````````````````````18

6.1.2公司宗旨````````````````````````````````````````````````````````````````````````19

6.1.3核心价值理念``````````````````````````````````````````````````````````````````19

6.1.4基本价值观`````````````````````````````````````````````````````````````````````19

6.1.5企业精神````````````````````````````````````````````````````````````````````````19

6.1.6品牌个性````````````````````````````````````````````````````````````````````````19

6.2组织结构```````````````````````````````````````````````````````````````````````````````19

6.3经营团队```````````````````````````````````````````````````````````````````````````````20

6.4人事制度```````````````````````````````````````````````````````````````````````````````20

6.5激励机制```````````````````````````````````````````````````````````````````````````````21

第七章 财务可行性分析

7.1项目投资概括``````````````````````````````````````````````````````````````````````````21

7.1.1资金结构与规模````````````````````````````````````````````````````````````````21

7.1.2其它资金来源```````````````````````````````````````````````````````````````````21

7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````21

7.2.1主要财务假设```````````````````````````````````````````````````````````````````21

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