0607314053 刘金峰 商业银行网上银行业务营销策略研究,0427修改后(3)

毕业论文

ABSTRACT

The pace of development of economic globalization have promoted the development of commercial banks, while the area of e-commerce has brought constant change, the growing network of e-commerce transactions provides a solid technology platform, more commercial banks, development has brought new opportunities. At the same time, Internet banking as a new kind of Internet-based technologies means of banking services, with its flexible, efficient and operational features of the commercial banks to simplify business processes, but also benefits the majority of users.China Merchants Bank launched an online banking business as a stage of innovation development of electronic commerce signs, for all commercial banks to expand market space, lower operating costs, extend the business and enhance core competitiveness and enhance the quality of services provided the basis of support.This article aims to commercial banks from the modern consumer demand for Internet banking features, through an analysis of China Merchants Bank online banking business of basic processes, elongation and consumer demand for its strength, the use of case study method, sample analysis and other research methods, in order to Internet banking business segments market space, enhance operational efficiency, and provide a basis for the future planning and development, so as to allow domestic commercial banks to develop operational efficiency, customer satisfaction, marketing strategies to maximize online banking to provide some valuable inspiration and advice.

Key words: China Merchants Bank; Internet Bank; Marketing Strategy

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