guidelinesfortheprovisionofadvertisingindustrypracticeandoperatingmethodology;standardofcreativeandinnovativemethodstoguidethedevelopment;adsmarketingtheresultsoftheoreticalresearch
corporateimagespokesmen;cooperationwiththeeducationanddissemination;shapingandtrainingpersonneladvertisingandtodevelopstandards
asforadvertisingprofessionals;casereferral,andtheWell-knowncustomerssuchthisbasis.theauthorTonyBlairbytheapplicationofthetheorydevelopedwin-winstrategy.On
fromthe4PMarketing4Etheory,thesestrategiesweresummarizedintotheinternational4AadvertisingcompanytoentertheChinesemainland”experience—Everyplace-Exchange—Evangelism—Relyingontheinternationalcontext.theimplementation
putoflocalization”model.Finally,onthebasisofthelocaladvertisingcompanies,toforwarditsownstrategyforthe
tooperationanddevelopmentofproposalsforthedevelopmentofChina’Sadvertisingindustry
provideareference.
KeyWords:4A;advertisingcompanies;Chinamainland;Strategy;l】
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