Abstract
Thethesisisintended
one
to
apply
a
cognitiveapproach
to
studying
branchofEnglishforspecificpurpose(ESP),that
adopting
is,Englishfor
theory
of
Electric
Engineering(EEE)by
Lakoff’S
conceptualmetaphor.Itsmainideaisthatthelocusofmetaphorisinthewayweconceptualizethegeneraltheorycross-domain
one
mentaldomainintermsofanother;
ofmetaphorisgivenbycharacterizingsuch
in
the
process,everyday
abstract
mappings;and
conceptsturnouttobemetaphorical.
Thethesis
narrates
the
developmentofESP,andthecurrent
situationofEEE.Italsointroducestheoriesofmetaphorfromitsoriginthroughthedevelopment
to
trendsinmodernlinguistics.The
majorpartiscontributed
to
introducingthetheoryofconceptualbothin
our
metaphoranditsconcreteit’Staken
as
a
use
dailylifeandinEEE,as
a
popularmetaphorictheoryandmajor
source
of
referenceinmodernlinguistics
Throughthat
analyzing
a
greatmanyexamplesinEEE,we
can.see
metaphordoesworkinEEE,itplaysmany
use
rolesinEEE.
Scientists
metaphoricalreasoning
to
account
to
interpretobservationaldata,
to
creatingmodelsolder
fornewobservationsand
createdandput
to
use
reinterpret
data.Metaphors
in
once
inthesewaysand
functionthecommunicationbetweenscientists
between
scientistsandthepublic.
Keyword:conceptual
metaphormapping
farmiliarizationnon-verbalmetaphor
domain
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