Reasoning,StatingandUnderstandingWithImage——s
that
can
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to
haveanyaccountofhowmetaphor
works(or
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our
on)than
tohavenone.Providedalwaysthatwedonotsuppose
accountreallytellsUSwhathappens—provided,thatis,we,donotmistakeour
our
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descriptiveapparatusforwhatitdescribes.
as
AnotherAlex
use
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Osborn(the
of
of‘brainstorming’)andW.J.J.Gordon
approach"known
andGeorgePrince(the
inventors
the’creativity
as‘Sb7nectics’)took
another,very
business—like,angle.Theseearly‘practicalcreativity’pioneerswantedtohelppeopleandorganizations
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